2017 PWC Event

The event's name, "Cirque," appeared in signage and in all collateral. Planners purposely avoided using the word "gala" in any materials.

Instead of traditional floral centerpieces, designer Bill Fulghum decked tables with giant pieces of cotton candy.

The menu included whimsical touches such as cotton candy as a salad topping.

Dessert also had a circus-inspired look.

After the formal dinner portion was finished, guests were invited to take part in the "Cirque After Dark,"  a three-ring-circus-style party with midway games, a fortune-teller, and acrobats.

Acrobats were part of the entertainment.

Entertainment also included classic midway games. To play the games, guests made donations to the Pediatric Oncology Group of Ontario.

There were several quirky photo opportunities, including one that let attendees insert their heads into cowboy and cowgirl cutouts.

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The entrance to the "Big Top Booby" included a 60-foot-long pink carpet, red lights, and wacky carnival mirrors.

To get guests into the spirit of the vintage circus theme, Stila Cosmetics and Ardell Lashes provided makeup touch-ups and lash enhancements throughout the evening.

Signage was designed to evoke the look and feel of a vintage circus.

Upon entry, guests were given a Boobyball punch card directing them to the 15 different sponsor activations, including a Mott's Clamato Caesar booth and a Flare magazine photo booth.

Another photo booth for the evening included the kissing booth, which allowed guests to share the photos to their social networks.

Organizers invited guests to post their photos to Instagram with the hashtag #Boobyball. To further encourage engagement, Page Activations set up a printer where folks could print the images and hang them on a branded wall or take them home as a keepsake.

The circus-theme candy bar offered plenty of childhood favorites from Maynards.

During the event, pink-suited stilted dancers made their way through the crowd for a whimsical effect.